Valentino House has partnered with Alipay+to activate a pilot campaign in which 37 offline boutiques from Europe, Southeast Asia and Australia are taking part. This campaign targets online users to guide them to selected boutiques the first step of a longer partnership and diverse, which will lead Maison Valentino to increasingly engage with its customers around the world, especially with Asian tourists in their favorite travel destinations.
Maison Valentino boutiques around the world will use the Alipay+ solution to provide Asian customers with an integrated payment experience with their domestic e-wallets and engage with them through various shopping trips and promotions through their payment applications.
Shopping remains one of the most sought-after activities by Chinese tourists when traveling abroad: The highest spending via Alipay was on purchasing goodseven beyond the cost of food and drink and accommodation.
“We are committed to always providing our partners with seamless and efficient solutions to help them better achieve their business goals with Asian customers. The potential of digital technologies is only exceeded by the curiosity and demand of the large number of consumers connected through Alipay+ solutions. »commented Luigi J. Liu, Head of Partnerships and Marketing for Southern Europe at Alipay+. “We are very proud to partner with Maison Valentino, such a creative Italian institution in fashion luxury. Together with Branding Records, we are excited to see what our collaboration will bring in the future.”
This partnership with Alipay+ supports and enables Maison Valentino to further expand its values and collections through various innovative digital touchpoints.
This collaboration includes the latest innovations in financial technology, but also gamification and personalized activities based on cutting-edge digital technologies to interact with affluent and quality-oriented tourists.
Through simple integration, Alipay+ offers a range of global and unified mobile payment solutionsas well as marketing tools to connect merchants with around 30 e-wallets, banks and other digital payment methods from different countries. Alipay+, developed by Ant Group, is available worldwide enables 88 million merchants to connect to more than 1.5 billion payment accounts in Asia and beyond, guaranteeing a smooth and secure payment experience as well as access to promotions, benefits and services from merchants around the world.