As the digital landscape continues to evolve, staying ahead of the curve is crucial for marketers. To help brands navigate the ever-changing world of digital advertising, Beintoo, a data-driven company, has created a comprehensive guide for 2025.
This guide is packed with valuable insights, trends, and solutions designed to support marketers in their advertising planning for the new year. With the start of a new cycle, comes new expectations, challenges, and unexplored possibilities. In the world of digital advertising, each year brings new rules, evolving platforms, and consumers who are constantly redefining the context in which companies operate.
To stay competitive, anticipating trends and interpreting market signals is essential. Beintoo’s guide, “2025 Planning & Predictions: Be Where Your Audience Is,” offers an exclusive view of global and local trends in digital advertising, ensuring brands don’t miss out on sales opportunities and interactions with consumers.
Understanding Retail Media
Retail Media has become an essential touchpoint in the media mix, with a global growth forecast of 60% by 2026. As consumers become more price-sensitive and oriented towards quality and sustainability, Retail Media is consolidating itself as a key channel to achieve objectives in all phases of the funnel.
The report provides a strategic vision on how to make the most of Retail Media and offers a practical approach to activating Retail Media campaigns within the Lidl Plus app, Beintoo’s exclusive partner in Italy and Spain.
Capitalizing on Strategic Moments
The first quarter of the year offers a series of special occasions, including winter sales, Valentine’s Day, and Father’s Day. These moments represent true peaks of attention and involvement on the part of consumers.
Beintoo’s report provides exclusive insights to identify optimal strategic phases in which to activate digital advertising campaigns in the most effective channels to reach the desired target.
Objective-Based Strategies
The report concludes with a section dedicated to practical and operational strategies, designed to facilitate the activation of effective and results-oriented campaigns. For each objective – whether Drive-to-Store, Awareness, or Sales Increase – personalized solutions focused on results are offered.
This structured and clear approach provides operational tools and useful indications to maximize the effectiveness of advertising campaigns.
According to Marilena Pellegrini, Chief Strategy Officer of Beintoo, “Each new year brings with it the opportunity to redefine strategies and successfully face the challenges of a constantly evolving market. Our report aims to be a guidance tool for brands, offering activatable solutions and strategies aimed at each phase of the funnel.”