For brands, Retail media is a unique opportunity. It provides a direct connection with consumers throughout the customer journey and relies on rich data streams from first-time buyers to target the best audiences. The potential for targeted advertising and higher conversions is enormous, making it an attractive asset for those looking to maximize their advertising effectiveness.
Due, Retail media is growing steadily and is expected to triple in value in Europe by 2026and worldwide they are expected to reach a value of 200 billion dollars.
However, if we look specifically at the European market, some practical challenges sometimes stop brands from investing in retail media: The retail environment is very fragmented, limiting the impact of media retail activations and their growth; and the multitude of technologies and reporting methodologies that prevent brands from having a holistic vision and accurately comparing their behavior.
A unique promise
Solving these challenges is the reason behind the creation of Unlimitail, which aims to become the comprehensive retail media platform in Europe and Latin America.
Therefore, Unlimitail combines the strengths of both players to meet the challenges of the marketand provides a single but simplified point of contact for media retail. The Merging technology, sales, operations and strategic consulting creates a perfect experience under a unified philosophy: simplicity for brands and retailers.
For retailers, it offers a turnkey solution to the often complex execution of their retail media strategy, enabling them to accelerate their ambitions by monetizing all the levers at their disposal.
A proposal that has already convinced more than 15 trading partners around the world! Out of Carrefour, Rakuten, SRP, La Redoute, Kingfisher, Maquillalia, Juguetilandia, Les Galeries Lafayette, MyOrigines, ID Kids, and many others. It has more than 120 million addressable customers and 1.5 billion monthly page views in different regions and in all industries. A network that continues to grow every month.
As the saying goes: There is strength in numbers. By enabling retailers to also market their media assets, Unlimitail offers them a unique opportunity to scale and become part of the comprehensive retail media platform with the aim of competing with the retail media giants.
And for brands and agencies, we want to make retail media work better
Simplify retail media operations with a single access point that can deliver powerful omnichannel solution, powerful, measurable and diversified, data-driven while maintaining absolute data confidentiality. With one aim: to offer a real alternative to walled gardens.
Instead of wasting resources planning multiple campaigns here and there and working with an entire ecosystem of agencies, retailers and technologies, advertisers can now consolidate their campaigns to get a clearer view of their goals and results globally.
Aside from Unlimitail’s wide reach, the combination sets us apart from the competition notable assets.
A native full-stack platform, Omnichannel and state-of-the-art technology that combines onsite and offsite the monetization offer on site from CitrusAd with the skills Offsite from epsilon.
Combined with an omnichannel offering that covers the entire customer journeyeither in the store (DOOH, advertising at the point of sale) or online (On site, off site) as well as the most advanced applications of data clean rooms.
A thoughtful activation
To maximize campaign performance, Unlimitail supports brands in their campaigns three areas.
First, Using transactional data, Unlimitail provides brands with an unprecedented, granular understanding of their business and consumers through powerful solutions Insights. Important information that is often inaccessible to brands and that ultimately allows them to adapt their marketing strategies accordingly.
Next, Access to a wide range of Premium Stocks Omnichannel and multi-retailers that respond to the needs of local and global media campaigns.
Finally, Campaign measurements accurate and relevant, From branding to incremental sales, giving brands a clear understanding of the impact of their campaign. A crucial and unique element in the media world.
Let us begin!
With unprecedented efficiency, unique targeting capabilities and the announced end of third-party cookies, retail media is becoming a necessity and represents a golden opportunity for brands and retailers. Unlimitail is here to support your media commerce ambitions and take them to the next level.
In Spain, Unlimitail has already joined Carrefour, Maquillalia and Juguetilandia and counts a total of 16 million registered customers and almost 19 million unique monthly visitors. An exceptional and valuable rifle scope that could benefit your ambitions of tomorrow.
If you would like more information about Unlimitail in Spain, follow us on LinkedIn and contact: (email protected). And also visit our stand at Retail Media Congress from Madrid!