Unlimitail and ManoMano Announce Strategic Partnership to Revolutionize Retail Media in Europe
Unlimitail, a leading player in the retail media industry, has announced a strategic partnership with ManoMano, the largest marketplace dedicated to DIY, home, and gardening in Europe. This partnership aims to strengthen Unlimitail’s partner network and accelerate its growth in the European market.
ManoMano’s Retail Media Expertise
ManoMano has been active in Retail Media for four years, offering a range of solutions to its brands and associated sellers to increase their performance and visibility in the e-commerce environment. These solutions include sponsored products, banners, CRM campaigns, TV/Radio co-branding, social media activations, data sharing, and ad hoc studies for both B2B and B2C audiences.
Integration of Unlimitail’s Retail Media Solutions
Unlimitail and ManoMano are working together to integrate Unlimitail’s Retail Media solutions, which will be implemented by the end of the summer in ManoMano’s five key markets: France, United Kingdom, Germany, Spain, and Italy. This partnership marks a new stage of expansion for ManoMano’s Retail Media network.
Innovative Formats and Targeted Advertising
The partnership will enable ManoMano to offer innovative formats, including responsive banners featuring precise targeting based on ManoMano shopper behavior. Additionally, audience extension across the publisher landscape will be available by the end of the year. These activations will be delivered through a unified interface, accessible in self-service and with performance measurement reconciled at the shopper level.
Benefits for Associated Brands
Associated brands will be able to highlight their products in premium formats, gaining visibility and commercial impact thanks to ManoMano’s 50 million monthly visitors and 7 million active customers. Unlimitail will provide ManoMano with its "Epsilon Retail Media" advertising technology, as well as support in managing advertising operations and marketing this new offering to brands and agencies.
Quote from Unlimitail’s Chief Operating Officer
"We are very proud to have been selected by ManoMano, a leading partner in the DIY and home environment, as well as a company that shares our vision of innovative and successful Retail Media. It is also a confirmation of Unlimitail’s role in helping alliance partners on an international scale," said Thibault Hennion, Chief Operating Officer of Unlimitail.
Quote from ManoMano’s Director of Retail Media & Advertising for Partners
"Retail Media is a winning combination: it improves the user experience while bringing commercial value to brands. Partnering with Unlimitail allows us to effectively monetize our audience and accelerate our partners’ visibility," said Eloise Nahon, Director of Retail Media & Advertising for Partners at ManoMano.
Future Developments
Unlimitail and ManoMano plan to develop new advertising formats in the coming months, with the aim of further strengthening the capabilities they offer to brands.