Faced with the Ukrainian crisis, the French are showing themselves to be generous and supportive, but plan to give less than usual for other causes, according to the barometer of the Apprentis d’Auteuil “Solidarity in the test of crises”, carried out by l ‘Ifop and published Thursday, May 12.
46% have already helped Ukrainians
The war in Ukraine has prompted the French to massively express their solidarity, in particular through donations, notes the study. Almost half of the population say they have donated, or plan to donate to help Ukrainian refugees or victims of the conflict in 2022. 17% have already donated and 29% plan to do so. In detail, three quarters of high-income French people have made, or plan to make a donation. 46% have already helped Ukrainians, 27% plan to donate in 2022.
But this surge of generosity penalizes other causes. Among French people who donated in 2021, one in five (20%) plan to donate less than usual for other causes because they have donated or plan to donate for Ukrainians. The finding is even more marked for donors with high incomes, of whom more than two in five (41%) plan to reduce their donations for other causes because they have made, or plan to make a donation for Ukrainians.
More generally, the share of all-cause donors rose from 51% in 2019 to 48% in 2021 for all French people. It increased by three points, to 80%, among high incomes. It should be noted that the generosity of the youngest donors is increasing, with 52% of those under 35 who say they have made a donation in 2021, which is ten points more in two years.
The surge of solidarity linked to the health crisis did not last
The study also underlines that if the year 2020 was marked by a sharp increase in the amount of donations, and more particularly very high donations, the amounts are decreasing to return to levels close to those before the health crisis linked to Covid. -19. The surge of solidarity linked to the crisis will therefore ultimately not last, notes the barometer. In 2021, donors gave an average of 274 euros, or 30.6% less than in 2020 (395 euros) and even 8.6% less than before the health crisis (300 euros). To a lesser extent, the finding is the same for high earners, who gave an average of 2,191 euros, i.e. 11% less than in 2020 (2,463 euros), but 2.4% more than in 2019 (2,140 euro).
Finally, according to the barometer, a quarter of donors (25%) intend to give less, or even stop giving this year. They justify it above all by the decline in purchasing power (57%) and fear of inflation (36%).
The Apprentis d’Auteuil’s “Solidarity in the face of crises” barometer with Ifop was carried out online from March 24 to April 4, 2022, with 1,000 people constituting a representative sample of the French population, as well as than 500 people whose net annual household income is more than €120,000 (less than 2% of tax households) .