Uber’s ad platform is on a roll. The company just passed $1.5 billion in revenue in the first quarter of 2025. That’s over 60% growth from last year.
Recently, Uber hosted an event called CPG In Motion in Mexico City. Over 150 global brand leaders showed up, including big names like Coca-Cola and Unilever. They talked about the future of retail media and how Uber can help brands reach customers.
What’s driving growth?
Megan Ramm, Uber’s global sales director, shared some numbers and insights from a new study called “Gen Uber.” It looks at how younger audiences shop and behave. Guille Méndez, who leads Uber’s CPG efforts in Mexico, shared tips on what works best for advertisers.
One highlight of the event was a video showcase of creative ad campaigns. Attendees voted for their favorites in real-time, focusing on innovation and effectiveness.
Omar Badoui, Uber’s ad director in Mexico, said: “Our growth shows the power of connecting brands with audiences in everyday moments. In Mexico, we’re seeing real results for our partners, especially in categories like consumer goods.”
How does it work?
Uber offers brands a chance to reach a premium audience through its services, like Uber and Uber Eats. This maximizes brand recognition and conversion, all from one platform with global reach.
The success of CPG In Motion reinforces Uber’s commitment to the Latin American market and its goal to become the go-to strategic partner for consumer brands worldwide.