Twitter rival Threads surpasses 100 million users mark

On July 6, Mark Zuckerberg, the CEO and founder of Meta Platforms, Facebook’s parent company, announced his latest creation: Threads. This platform was launched worldwide in no less than 100 countries. With Threads, Zuckerberg wants to compete with Twitter, the popular microblogging platform.

Remarkably, Elon Musk, owner of Twitter and former CEO, expressed his displeasure with this new initiative. He called Threads a copycat project, indirectly expressing his disapproval.

Threads vs. Twitter

Threads, Mark Zuckerberg’s new project, has already reached 100 million subscribers within just four days of its launch, he reported in a recent post. A remarkable achievement, considering that it took Twitter five years to reach this number reaches.

Threads acts as a sister app to Instagram, requiring users to have an Instagram account to create a Threads page. The platform offers similar functions to Twitter, such as liking, commenting, reposting and sharing content. In addition, it offers some features for free that are normally only available to paying Twitter users, such as threads with a 500 character limit and the ability to post videos up to five minutes.

Despite this, Threads is missing some features that already exist within the Twitter ecosystem, such as direct messaging, hashtags, and trending stories.

During a interview with The Verge, Instagram CEO Adam Mosseri highlighted the purpose of the Threads platform. He noted that Twitter is a pioneer in this field and there are already many good options for public conversations. However, Mosseri indicated that there was room to develop something that would be both open and beneficial to the existing Instagram community.

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While Elon Musk has recently taken measures to boost Twitter’s revenue, such as promoting subscriptions to paid verification options and limiting users’ daily tweets, Mosseri made it clear that Threads is not intended as a replacement for Twitter.

Legal conflict looms between Twitter and Meta’s Threads

As the online community grapples with the comparisons and differences between Threads and Twitter, the prominent microblogging platform itself has not remained passive.

In a recent legal letter, issued last Thursday public was made, attorney Alex Spiro alleged on behalf of Twitter that Meta, Threads’ parent company, employed former Twitter employees to develop Threads using Twitter’s confidential information. However, Meta has strongly denied these allegations. The dispute now appears to be escalating into a possible legal action.

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