As far as we can see, Instagram It goes one step further than other social networks. copied the stories of Snapchat, which have worked perfectly, and, now, with the collaborations is having a brutal success. It is because of that Twitter was not going to be left behind. It followed the same path as Instagram, incorporating stories into its platform, but it did not have the expected success, so it ended up removing them. Now, he’s rethinking the idea of ​​incorporating collaborations.
This new Twitter feature allows several users to be co-authors of the same tweet. That is why it is called ‘Collabs’ or Collaborations. They are similar to Instagram. In this, several users can be co-authors of the same publication. For it to be carried out, the user must send a collaboration request to the other person. However, this option not publicly available yet.
This tool also offers the possibility that content creators can partner with companies in brand advertising deals. This is already quite common on other competing networks like YouTube, Instagram, TikTok, etc.
How will Twitter Collabs work?
It was last December 2021 when Alessandro Paluzzia mobile developer, discovered that Twitter was working with this new tool, and that it also shared evidence of it on its platform account. The names of users who had shared a tweet would appear together at the top of this Later this year, Paluzzi noticed that the social network had added a collaborations button to the tweet editor screen and found that the co-authors’ profile pictures would appear on top of each other.
https://twitter.com/alex193a/status/1497029135201619971?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1497029135201619971%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ftechcrunch02%2Ftechcrunch02%2Ftechcrunch03com%2F203 2F29%2Ftwitter-collabs-feature-could-make-it-possible-for-users-to-co-author-tweets-with-brands%2F
Alessandro Paluzzi continued his investigations and, a couple of days ago, he found more evidence of it. He found out the how Twitter Collabs work, and made it public through a screenshot on his profile. It explains that, a user must ask permission or send a request to the other person or company to be ‘co-owner’ of a tweet with him. Until the other person accepts the request, the collaboration cannot be carried out.. Once the user has accepted, both accounts will be shown as co-authors of the tweet.