Twitch launches its first social commerce production in Europe

twitch continues its commitment to live shopping, now also in Europe with its first social commerce production for the Black Friday campaign with its format ‘POG Picks’a live shopping game show, known so far on United States, Canada and Australia.

As reported twitch, this first social commerce production in Europe will be organized by well-known German and British streamers such as Vlesk and Basso. In addition to actual product presentations, the show also includes gaming elements, as well as product and community challenges, where Team Germany competes against Team UK to win the featured products, as well as Twitch Gift Subs & Merchandise.

At the premiere of ‘POG Picks: Black Friday Battle Deals’ In Germany, sponsors from the gaming fields, consumer electronics and beauty will be represented, including the gaming manufacturer Krafton, Warner Bros., GAMES and Frontier. Later this year, Twitch will produce POG Picks shows on three continents: Europe, Australia, and North America.

“We are excited to bring the Twitch live shopping experience to Germany and the UK for the first time, after so much excitement in the Twitch community in the US, Canada and Australia. Each POG Picks program is individually designed to better engage the local community.”has pointed out Adam Harris, Global Director of the Twitch Brand Association Study.

“Since the first edition, we have nearly tripled sponsorship income from POG Picks shows and are on track to nearly double the number of shows this 2022 compared to last year. The expansion of the live shopping game show is the best proof of the community’s desire for live entertainment within the shopping experience.”has underlined Harris.

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