Tropicfeel, the Catalan backpacks and footwear company, has taken a significant step in strengthening its advisory board with the addition of two prominent Spanish leaders, including a member of the renowned Puig family and a former director of Nike. This strategic move, as reported by Expansion, also marks the departure of ONA Capital, a Risk Capital Fund, as an investor.
The new advisory board welcomes Jordi Puig Alsina, the current president of the Royal Yacht Club of Barcelona, who has been appointed through Valldan society. Puig Alsina, a graduate in Economic Sciences from the University of Barcelona, is the son of Enric Puig Planas, one of the four brothers of the second generation of the Puig family. This addition brings a wealth of experience and insight to Tropicfeel’s advisory board.
Moreover, Carlos Homedes Carballo, who has spent a significant part of his career at Nike as vice president and general director for Brazil and the Southern Cone, joins the Tropicfeel Council. Ignacio Serrat, another former director of Nike and current general director of Rituals Iberia, also comes on board as an observer. These new appointments are expected to play a crucial role in shaping the company’s future strategy and growth.
Tropicfeel has experienced remarkable growth in recent years, with a turnover of 27 million euros in 2023, exceeding its initial expectations by two million euros. As the company awaits the results of 2024, it anticipates continuing its upward trajectory, with double-digit growth projections. The firm’s expansion strategy has led to the opening of stores in major Spanish cities, but its roadmap has shifted to focus on consolidating its business rather than rapid expansion.
Strategic Shift
The company’s decision to prioritize consolidation over rapid expansion marks a significant shift in its strategy. By focusing on strengthening its existing business, Tropicfeel aims to ensure sustainable growth and long-term success. This approach also allows the company to refine its operations, improve efficiency, and enhance its product offerings.
Future Outlook
With its strengthened advisory board and revised strategy, Tropicfeel is well-positioned for continued growth and success. The company’s ability to adapt to changing market conditions and prioritize its goals will be crucial in achieving its ambitions. As Tropicfeel navigates the ever-evolving business landscape, its commitment to quality, innovation, and customer satisfaction will remain essential in driving its success.
