Fostering Growth and Tradition in Tap Manufacturing
Since 1968, a pioneering tap manufacturer has been combining innovative methods with time-honored techniques in its Barcelona factory. The company’s journey in the digital landscape began over a decade ago, and since then, it has continued to evolve its online presence to cater to the needs of the B2B sector.
Embracing Cutting-Edge E-commerce Solutions
The company’s initial foray into e-commerce began with a self-developed platform, but limitations soon arose. It was then that they sought a more robust solution to support their digital growth. LogiCommerce, a Spain-based e-commerce platform, was chosen for its adaptability and specific functionalities tailored to B2B businesses.
Seamless Integration for Enhanced Functionality
A crucial aspect of the company’s success has been the seamless integration with their ERP, SAP. This integration allows for the automated management of inventory and prices in real-time. Furthermore, the flexibility in pricing is essential in their B2B model, where customers access specific discounts based on their conditions.
Results that Drive International Expansion
The company’s focus on internationalization has been pivotal to their strategy. With LogiCommerce’s support, they have begun to expand into Africa and Latin America. Key results include an increase in active users, improved customer experience, expansion into new markets, and reduced delivery times in Europe.
Future Developments and Innovations
The company is exploring the use of artificial intelligence to manage content in multiple languages and plans to introduce chatbots to streamline customer interaction. Additionally, they are developing dynamic segmentation strategies to personalize campaigns for different customer segments and optimize conversion in each market.
A Model for Traditional Companies in B2B E-commerce
The company’s success serves as a prime example of how a traditional business can innovate and thrive in B2B e-commerce with the support of a cutting-edge technological platform like LogiCommerce.