Preserving Independence and Fostering Growth
Tradeinn, a Catalan sports equipment distribution company, has made a strategic decision to decline an acquisition offer from Decathlon. This move highlights the company’s commitment to maintaining its operational independence while continuing to strengthen its position in the sports sector.
Current Ownership Structure
Currently, 70% of Tradeinn is owned by its CEO, David MartÃn, while the remaining 30% is held by Suma Capital, a fund that invested in the company in 2015 to support its growth strategy.
Exploring New Investment Alternatives
Following the rejection of Decathlon’s proposal, Tradeinn is now exploring new investment opportunities. The company is seeking an operation similar to the one conducted with Suma Capital, where 30% of the capital would change hands, allowing MartÃn to maintain majority shareholding and strategic control.
Sustaining Positive Growth
Tradeinn continues to experience positive growth, with expectations to invoice 20% more in 2024. This would result in a turnover of approximately 600 million euros, achieving the company’s objective set at the beginning of the year.
Key Markets and Expansion
Spain remains the country with the highest number of sales, while the European market as a whole accounts for up to 80% of the company’s sales. Germany and France are the most important markets after Spain, leading Tradeinn to establish a new logistics center in Pulheim, Germany. This 6,000 square meter facility enhances the company’s distribution capacity in Europe.
Headquarters and Logistics Center Expansion
Tradeinn has completed the expansion of its headquarters and logistics center in Girona, increasing the space from 35,000 square meters to over 50,000 square meters. The company’s main driving forces include cycling items, mountain equipment, and running items, all of which have maintained their momentum since the pandemic.