Toyota Follows Tesla: Trump’s Impact on Mexico’s Automotive Industry

Uncertainty in the Automotive Industry

The Mexican automotive industry is facing a critical moment due to threats from US President Donald Trump to impose 25% tariffs on vehicles manufactured in Mexico. This has led to Japanese brand Mazda Motor Corporation reevaluating its investment strategy in the country.

Impact on Mazda’s Operations

Mazda’s director in Mexico, Miguel Barbeyto, stated that the continuity of investments will depend on the clarity provided by the Mexican government regarding possible tariffs. The company’s plant in Guanajuato is essential for the production of key models such as the CX-30 and Mazda3, with approximately 70% of its production destined for the US market.

Consequences of Tariff Threats

The threat of additional tariffs and fees has the potential to destabilize Mazda’s entire business model in Mexico. Without a clear commitment from the Mexican government to protect its investments, the company may need to activate a “Plan B” with important changes in its operations, including the possibility of increasing production at its Alabama plant, which it shares with Toyota.

Industry-Wide Concerns

The possibility of increasing tariffs is an issue of great concern for the automotive industry. Tesla has taken a radical path by planning not to invest in Mexico while Trump is in the White House. Other companies, such as BYD, are also reconsidering their expansion plans in Mexican territory.

Mexico’s Response

Mexico’s Secretary of Economy, Marcelo Ebrard, has called a meeting with automotive industry leaders to discuss the possible repercussions of Trump’s tariff threats. Ebrard has pointed out the importance of strengthening the Mexican position in the T-MEC negotiations and creating strategies to mitigate the impacts of tariffs.

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Future of the Automotive Industry

The outlook for the Mexican automotive industry is uncertain, but it is also full of opportunities. With increasing pressure to increase local production and reduce dependence on imports from countries like China, the industry must adapt and evolve. Mexico is already making its own accessible and light electric car, and companies are seeking new strategies to relocate production capacities to Mexico or increase production at their plants in the United States.

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