If we analyze the evolution of the marketplaces As a new distribution channel, the success of this type of format is more than clear until today it has become one of the most successful and most used online channels in the world. Reviewing the latest data, as revealed by the study ‘TOP 100 Cross-Border Marketplaces’ released by platform Cross-Border Commerce Europethe total cross-border ecommerce market in Europe, including UK, Switzerland and Norway, represented a turnover of 237,000 million euros in 2021 (excluding travel), of which 141,000 million euros (59%), were generated by marketplaces. And it is that these types of platforms, which function as intermediaries between consumers and sellers, offer numerous advantages for sellers: cost and time savings, as well as the possibility of quickly and easily accessing a much larger market. This time we look at the leading electronics and media marketplaces in Europe.
Where are the sales of these marketplaces growing the most?
With a average annual revenue growth of 17% between 2019 and 2025according to Statista, the e-commerce market in Europe is expected to continue to develop strongly and surpass the $1 trillion milestone in e-commerce revenue by mid-decade. In 2021, Denmark registered the highest per capita spending on online purchases in Europe, with 2,916 euros. Norway it followed in the ranking, as its online spending amounted to €2,364, while UK online shoppers were estimated to have spent €2,316 online during the year under review.
Top 10 electronics and media marketplaces
Number 1: MediaMarkt
MediaMarkt, based in Germany and operating in Europe, is a marketplace that sells products from its own inventory and third-party sellers. The ultimate parent company is Ceconomy AG. Media Markt offers most of its products in the Electronics and Media category. The market was launched in 2019. For this year its gross merchandise volume is expected to reach 7,939.7 million euros, 6% more.
Number 2: Saturn
Saturn, based in Germany, is a marketplace that sells products from its own inventory and third-party sellers. It is operating in Europe, with the GMV e-commerce market generated almost entirely in Germany. The ultimate parent company is Ceconomy AG. Saturn offers most of its products in the Electronics and Media category. The market was launched in 2021. For this financial year 2023, a turnover of 1,839 million euros is expected, 4.7% more.
Number 3: Back Market
Back Market, based in France and operating on a global scale, is an exclusive third-party marketplace that provides a platform for third-party sellers. The ultimate parent company is Jung SAS. Back Market offers most of its products in the Electronics and Media category. The market was launched in 2014. For this year a turnover of 2,067 million euros is expected, 19% more.
Number 4: Digitec
digitec is a marketplace that sells products from its own inventory and third-party sellers. Owned by the Migros-Genossenschafts-Bund, Digitec is headquartered in Switzerland and operates in Europe. Domain digitec.ch accounts for the majority of its e-commerce GMV. Digitec offers most of its products in the “Electronics and Media” category. The market was launched in 2016. For this year, it is expected to reach a turnover of 1,569.9 million euros, 8% more than in 2022.
Number 5: PcComponentes
PcComponents, based in Spain, is a marketplace that sells products from its own inventory and from third-party sellers. It is operating in Europe, with the GMV e-commerce market generated almost entirely in Spain. The ultimate parent company is PC Componentes and Multimedia SLU PC Componentes offers most of its products in the Electronics and Media category. The market was launched in 2018. This year it is estimated that it will reach a turnover of 1,161.8 million euros, which translates into an increase of 15.4%.
Number 6: AbeBooks
AbeBooks, based in Canada and operating on a global scale, is a marketplace that sells products from its own inventory and third-party sellers. The ultimate parent company is Amazon.com, Inc. AbeBooks offers most of its products in the Electronics and Media category. The market was launched in 1996. This 2023, its turnover is expected to increase by 4.2% to 986.2 million euros.
Number 7: Darty
darty, based in France, is a marketplace that sells products from its own inventory and third-party sellers. It is operating in Europe, with the GMV e-commerce market generated almost entirely in France. The ultimate parent company is Fnac Darty SA Darty offers most of its products in the Electronics and Media category. The market was launched in 2016. Its turnover is also forecast to increase by 3.2% this year to €635.5 million.
Number 8: G2A
G2A, based in the Netherlands and operating on a global scale, is an exclusive third-party marketplace that provides a platform for third-party sellers. The ultimate parent company is G2A.COM, Ltd. G2A offers most of its products in the Electronics & Media category. The market was launched in 2014. Its turnover is expected to plummet this year by 6% to 582 million euros.
Number 9: Empick
Empik, based in Poland, is a marketplace that sells products from its own inventory and third-party sellers. It is operating in Europe, with the GMV e-commerce market generated almost entirely in Poland. The ultimate parent company is The Eastbridge Group. Empik offers most of its products in the Electronics and Media category. Its turnover will grow by 2.4% this year 2023 to 719.1 million euros.
Number 10: Worten
Worten is a marketplace that sells products from its own inventory and third-party sellers. Owned by Sonae SGPS SA, Worten is based in Portugal and operates in Europe. The worten.pt domain accounts for most of its e-commerce GMV. Worten offers most of its products in the “Electronics and Media” category. The market was launched in 2018. This year it is expected to reach a turnover of 657.9 million, 4.4% more than the previous year.