Tim Hortons launches its own online storein which will sell clothing and accessories with the brand’s image, as well as coffee items in various formats. It is a commitment to the fashion industry.
The company will be able to sell a range of sweaters, t-shirts and sweatpants with a retro touch. Furthermore, it is shared in three limited collections: Always time, inspired by the company’s old branding; Always Fun, which includes eye-catching designs that reference expressions associated with the brand and the products on its menu, and Always Fresh, consisting of garments inspired by it Street fashion and in large sporting goods companies. Therefore, these limited edition items are presented with vintage-style Tim Hortons logos, following the brand’s colors and style.
On the other hand, the online store will sell additional goods for National Coffee Day, which will be celebrated later this month.
Merchandising, a part that plays an important role
Merchandising items are a very effective tool as part of any brand advertising strategy. It plays an increasingly important role in Tim Hortons’ marketing strategy. The idea of ​​the store It was created after a collaboration with singer Justin Bieber in 2021where they launched a range of bags, hats and fanny packs.
This initiative was successful and exceeded the company’s expectations. Because of these good results, the company considered later launching a collection of running clothing and some dog toys.