Tim Cook admits that the Vision Pro is not within everyone’s reach, but the price is justified by the technology

In his speech on “Good Morning America”, Apple CEO Tim Cook acknowledged not knowing whether the average person will be able to afford the Apple Vision Pro viewer, but claims the cost is due to the “incredible” engineering it contains.

After the launch of the Apple Vision Pro at WWDC, Tim Cook was interviewed by “Good Morning America” ​​host Robin Roberts, who was also able to test the device. Roberts says he delved into its Mindfulness app, among others, and that the device is “surprisingly light” and comfortable.

“It is a precious object”says the cook. “What it really does, of course, is allow you to see, hear and interact with digital content directly in your physical spaces, as if you were there. This is spatial computing.” continuous. “And it’s a great idea.”

Roberts asked Cook about Does Apple really think people will pay $3,500 for the headset?. “Do you think it’s something an ordinary person would be able to afford?”asked.

“I don’t know”Cook admitted. «I think people will make different decisions depending on their current financial situation and so on. The engineering and engineering depth is impressive, you have more of a 4k experience in each eye. And, of course, it doesn’t come for free. Hdoing this costs something. But I think it has great value.”

Roberts also asked about the isolation from real-world usersl, and Cook said this was a concern during development of the Vision Pro.

“It is an important point that was a design point of ours from the beginning”, he said. «It’s not about isolation, it’s about connection. It’s about having people who feel like they’re with you.”

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