TikTok weather the advertising crisis Goal and Youtube with a strong income pull. In fiscal year 2022, TikTok was the fastest growing social media platform by ad revenue. According to data analysts at Betting SitesTikTok’s ad revenue grew 26% in 2022, compared to the previous year.
Over the next four years, TikTok is expected to double its ad revenue to $7.4 billion and take over 37% of the market share of advertising revenue. That is, by 2027, TikTok’s ad revenue will surpass those of Meta and YouTube combined to reach $13.8 trillion. The social media platform has been an immensely profitable business for advertisers, which has contributed to its overall growth. Yes ok Facebook (18%) and Twitter (22%) share a share of the market TikTok is the fastest growing social network in the world. Last year, the brand’s growth rate increased by 215% globally.
For 2027TikTok’s ad revenue share is expected to double, rising from 7% to 14%, while Youtube and Meta are expected to lose share market during that time period. On the other hand, it is expected that the Chinese counterpart of TikTok, douyin, also increase from 15% to 23%. Together, TikTok and Douyin will control 37% of advertising spending.
TikTok’s ad revenue will double by 2026
This year, TikTok is projected to generate $6.4 billion in advertising revenue. By 2026, TikTok’s ad revenue will double, reaching $13.75 billion. Advertising revenue has been increasing steadily and will continue to do so for the next three years. By 2027, TikTok is predicted to get an average of $2 billion in ad revenue each year.
TikTok enters the Search Ads market
In parallel, TikTok continues to challenge Google and Microsoft and is preparing the launch of its own Search Ads platform that will allow advertisers to bid on specific keywords and phrases related to their products or services. The social network began testing search ads a year ago with invite-only advertisers. During the implementation of the beta test, confirmed that when search ads were enabled, advertisers could collect the search terms responsible for conversions and leverage those high-click-through search terms as headlines for their top-performing TikTok videos, resulting in Additional benefits. Now, according to the American media Business InsiderTikTok sales reps are starting to push search ads to more advertisers.
We have been able to learn some details of what this new platform will be like. as progressed Search Engine Land, the Search Ads platform of TikTok will allow companies bid on specific keywords and phrases related to your products or services, just as they would in Google. However, it is likely that the platform of TikTok offer some unique features and targeting options that Google Does not offer. For example, the platform TikTok It can offer stronger audience targeting options, allowing advertisers to reach users based on their interests, behaviors, and demographics. This could make the platform TikTok more attractive to advertisers looking to reach specific audiences.