TikTok is the fastest growing social network according to Statista, having recently increased the length of its videos to 3 minutes. Likewise, he also presented his stories or Stories, as well as the king format of Instagram.
Soon, however, the social network will want to increase the length of its videos again. You can do it for up to five (or more) minutes, with the main objective of retaining users. As for you, YouTube is increasingly betting on shorts.
The social network is preparing to increase the duration of the videos by up to 5 minutes
The discovery was made by the social media expert, Matt Navarra, in view of this intention of the platform. Although, for now, a project of this type is in the development phase, Navarra believes that very soon the current duration of the videos could double.
In fact, Navarra believes that in the future this limit will be increased to 10 minutes in the not too distant future, but only after the new 5 minute limit is well established. The move, the researcher notes, is part of TikTok’s long-term plan.
His testimony was shared for the first time by the North American publication TheVerge, having, however, other publications replicated the same story.
Videos on TikTok will increase to 5 minutes, then up to 10 minutes
More recently, we’ve seen other sources point to a significant increase in length of up to 10 minutes for videos on TikTok. Although this has not been confirmed by the social network, reports, information leaks and screenshots point in that direction.
Remember, by the way, that the current limit is three minutes. It is triple the original limit that catapulted this social network to fame with one-minute videos. Also note that the current three minute limit has been testing since last December.
This serves to contextualize the reader and make him aware of the possibility of continuing to have long months of waiting until the five minute limit is passed. In fact, the same proportion It is applicable to videos with ten minutes, an update for the (far) future.
YouTube shorts vs TikTok
From 60 seconds to 10 minutes, TikTok aims to captivate more audiences and keep the current one on its platform for longer. At the same time, the biggest rival, YouTube, continues to push the creation of Shorts, its competitor format on the Google platform.
In short, we see that TikTok wants to “become” the new YouTube, while YouTube wants to adapt to TikTok. At the same time, Instagram becomes increasingly commercial, with Stories being the main format.
Finally, the introduction of tags with purchase options is also pointed out to TikTok to arrive in a future update. In any case, it is in this network where we see the greatest commotion and the amount of news that is going to be introduced.
“Commerce on social media is important because that’s where the consumers are,” said the president of the Shopify platform, Harley Finkelstein.
Is TikTok the future of YouTube?