TikTok has 1 billion active users per month, which makes it a very powerful marketing tool for brands. Aware of this, the company has decided to collaborate with Square and Shopify to be much more attractive to brands.
“Our community loves discovering new businesses and products, and we can’t wait to see more merchants. by Square showing their creativity and making real connections with consumers on the platform“, said Melissa Yang, Head of Ecosystem Partnerships at TikTok, it’s a statement.
Square se associated with TikTok to allow your merchants to promote and sell through the short form video app. Square merchants thanks to this alliance will be able to:
- Set up free Square Online stores through TikTok for Business.
- Square sellers can sync their store catalogs with TikTok in shopping tabs.
- Include product links in your content.
- Sellers can also post ads using the social network’s ad manager.
Square partnered with Google in the summer so its merchants could upload their product catalog to the Google Merchant Center. The year introduced Square for Retail to Square Register to enable merchants to manage their storefront, back office, and online store tasks in one place, and in April, the platform added multiple inventory management capabilities for retailers.
“We are constantly working to help sellers expand their online presence and reach new customers.“, said David Rusenko, Head of Ecommerce at Square, in a statement. “LOnline sales have long been a major revenue engine for merchants and will only continue to be more vital. We are looking forward to helping our sellers tap into a valuable and rapidly expanding new customer base on TikTok.“
Social commerce is booming
According to the study eMarketer, social retail sales in the US are expected to grow by 35.8% year-on-year in 2021, reaching $ 36.62 billion of dollars.
TikTok is becoming one of the preferred social networks for brands. Most of the users of this social network belong to generation Z and millennials, a group that has a purchasing power of 3 billion dollars.