TikTok Shop is making a big move into the European used goods market. The company is hiring a program director to lead this effort across the EU.
The new role will focus on creating a strategy for used product sellers. This includes everything from collectible cards to appliances. The director will also set up governance frameworks and operation policies. They’ll work on strengthening support systems for sellers.
One key part of the job is being a link between TikTok and sellers. The goal is to identify any issues and improve the seller experience.
A New Category Emerges
TikTok Shop isn’t new to the used goods market. Last spring, it launched “Preowned Luxury” in the UK. This let luxury resale brands connect with new customers. Brands like Luxe Collective and Sellier Knightsbridge were part of this launch. TikTok Shop is now a competitor to eBay UK, which recently dropped fees for second-hand clothing.
The platform has also expanded into the US market. It now includes refurbished electronics in both the US and UK. To ensure authenticity, TikTok Shop works with external authentication services. Sellers must get certification from these services.
Here are the key features of TikTok Shop’s used goods policy:
- No returns are allowed in most cases
- A strict anti-counterfeit policy is in place
- Full refunds are given if a product is proven to be fake
Expanding Across Europe
TikTok Shop is growing fast in Europe. It has officially launched in Germany, France, and Italy in recent weeks. This adds to its existing presence in the UK, Spain, and Ireland. The company is now in the top five e-commerce markets on the continent.
With this latest move, TikTok Shop is set to become a major player in Europe’s used goods market. It’s diversifying its product range and adapting to changing consumer trends. The platform’s expansion is expected to continue into other European countries in the coming months.