TikTok, a leading short video platform, and Eventim Spain, a prominent provider of ticketing and live entertainment in Spain, have formed a new partnership. This alliance enables artists and content creators with over 1,000 followers to promote leisure and entertainment events in their TikTok videos, allowing users to purchase tickets with a single click.
This new feature provides artists with a more direct means of promotion, reaching millions of users on TikTok and facilitating ticket sales through this global platform.
All events listed on tickets.com, Eventim Spain’s official ticket sales portal, including plays, musicals, concerts, festivals, films, exhibitions, and sporting events, will be accessible to users through this functionality.
Advantages for Users and Promoters
This partnership offers significant benefits for both users and event promoters. Users will enjoy a faster and easier process, from discovering an event to purchasing tickets, connecting them to live entertainment through the latest trends on TikTok.
For promoters, this collaboration serves as an effective marketing tool to publicize their events to a wider audience, enhancing their visibility on one of the most influential platforms.
Susana Voices, General Director of Eventim Spain, notes: «We are delighted to announce this alliance, which connects users with artists through social networks, simplifying the path between discovering an event and purchasing tickets. This collaboration represents a step forward in innovation in the ticketing sector, uniting technology, social networks, and live entertainment to offer fans a more direct and simple experience.»
Functionality
Artists and content creators with over 1,000 followers can now select “Posts” under the “Add Link” option before posting a video.
Then, they can search for any event on Tickets.com and add it to the video. Once the video is published, TikTok users will see a “Get Tickets” button that will direct them to tickets.com, where they can purchase their tickets.