TikTok presents Shopping Ads, its new ad solution

TikTok has already occupied the throne of being the social network most downloaded in the world in 2022, surpassing even Facebook and Instagram. But far from being satisfied, their plans include promoting their integration into electronic commerce.

In the coming days, TikTok will introduce the Shopping Ads tool. This is a new function that will be available to companies that are part of TikTok for Business. In addition, it will help companies and brands to boost their campaigns within the platform.

This package includes video shopping ads, catalog listing ads, and live shopping ads.

What are the new TikTok Shopping Ads like?

Shopping Ads is a simpler, smarter and more advanced advertising solution that helps brands meet shoppers wherever they are in the buying process, driving demand and increasing sales.

It’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. Thus, Shopping Ads has three advertising formats.

video shopping ads

Tests of this new format will be available globally. Hyper-relevant and comparable videos can be placed on the “For You” page, so that everyone can see a specific product and more easily navigate to its description tab.

In this case, the tests will take place for now in the United States and for the ads that are directed towards this country. With this new feature, brands will easily promote their product catalog at scale with new locations on TikTok.

live shopping ads

Live shopping ads will be specifically designed to promote live shopping streams. In this way, the products that are being used in a tutorial will be exposed, showing those users who are more likely to buy.

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Testing will start in United KingdomIndonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and some invited accounts from the United States.

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