TikTok joins Adigital to promote digital transformation in Spain

TikTok, the short format mobile video platform, joins the Spanish Association of the Digital Economy, Adigital, for strengthen its commitment to economic growth and social development through the digitization of the economy.

Digital transformation is essential in business and digitization is a key factor for economic growth and job creation. Thus, TikTok joins Adigital with the aim of helping boost Spanish companies on its way to digitization, as an engine for the complete recovery of the Spanish business fabric.

Through functionalities, solutions and agreements, TikTok is focusing on helping Spanish companies on their path to innovation and is giving them the opportunity to connect, in a different and unique way, with an audience of more than one billion active users worldwide. Without a doubt, companies, of different sectors and sizes, play a key role in the TikTok ecosystem, creating stories that transcend the platform, and creating natural connections with their target audience.

Since TikTok arrived in Spain, there have been many companies that are betting on creating original content, showing their stories and their business in a unique way on the platform, thus opening up towards digitization.

“The digitization of companies is essential. It was before the exceptional situation experienced in recent months, but even more so in this new stage of recovery. For this reason, from TikTok we join key associations, such as Adigtal, to work together and collaborate with companies that represent the digital sector in Spain in order to contribute to such important challenges as economic growth and job creation”, He assures Yasmina Laraudogoitia, head of Public Affairs at TikTok Spain.

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