TikTok challenges Google and Microsoft and prepares the launch of his own Search Ads platform that will allow advertisers to bid on specific keywords and phrases related to their products or services. The social network began testing search ads a year ago with invite-only advertisers. During the implementation of the beta testconfirmed that when search ads were enabled, advertisers could collect the search terms responsible for conversions and leverage those high-click-through search terms as headlines for their top-performing TikTok videos, resulting in Additional benefits.
Now, according to the American media Business InsiderTikTok sales reps are starting to push search ads to more advertisers. That boost would come from TikTok taking advantage of a market valued in the United States alone at 112,000 million dollars (close to 105,000 million euros) this year, according to Insider Intelligence.
But what does this new TikTok movement mean for advertisers and consumers? Google has long been the dominant player in this market, thanks to its huge user base and sophisticated advertising platform. However, in recent years, TikTok it has come a long way in the ad space and its user base is expanding rapidly.
How would the new TikTok Search Ads platform work?
As explained by the news portal Search Engine Land, the Search Ads platform of TikTok will allow companies bid on specific keywords and phrases related to your products or services, just as they would in Google. However, it is likely that the platform of TikTok offer some unique features and targeting options that Google Does not offer. For example, the platform TikTok It can offer stronger audience targeting options, allowing advertisers to reach users based on their interests, behaviors, and demographics. This could make the platform TikTok more attractive to advertisers looking to reach specific audiences.
For consumers, the entry of TikTok in the Search Ads market it could mean more relevant and targeted ads. If advertisers can more effectively target their ads to specific audiences, consumers are more likely to engage with those ads and find products and services that are relevant to their interests.
However, it is important to note that the incursion of TikTok in the search ads market is not without risk. Google has a great advantage in this market, and TikTok You will need to offer compelling features and competitive pricing to attract advertisers outside of the platform. Google. Besides, TikTok You will need to ensure that your platform is easy to use and does not detract from the user experience in the app. If users feel inundated with ads or if the ads are not relevant to their interests, they are less likely to engage with the platform overall.
Reach younger audiences
the entrance of TikTok in the Search Ads market represents a new opportunity to reach younger and more engaged audiences. The user base of TikTok It is largely made up of Gen Z and millennial users, who are hard to reach through traditional advertising channels. By offering a new advertising platform with robust audience targeting options and unique features, TikTok it can give advertisers a more effective way to reach these valuable demographics.
Furthermore, the platform TikTok can offer more competitive prices and a better ROI than the platform of Googlemaking it an attractive option for advertisers looking to stretch their ad dollars.