TikTok and Ticketmaster are expanding their alliance to sell tickets without leaving the platform

TikTok and Ticketmaster are strengthening their ticketing collaboration. This agreement began in beta in the United States in 2022. Today it has expanded to more than 20 new markets, including Spain.

An alliance to bring fans closer to their favorite artists

The way music is consumed today has changed greatly with the rise of social networks, especially in recent years with the rise of TikTok among younger generations.

The partnership between TikTok and Ticketmaster aims to bring music fans closer to their favorite artists. First, it has spread throughout the United States, reaching new territories such as the United Kingdom, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, the Czech Republic, Denmark, Finland, the Netherlands, New Zealand, Norway, and Poland . Switzerland, Spain and Sweden.

From now on, any TikTok certified artist in countries where the tool can be used can use Ticketmaster’s ticketing feature to promote their live events and connect with fans around the world. This feature helps artists expand their audience worldwide and provide new opportunities by adding Ticketmaster event links to your videos before they are published.

Since its inception, this alliance has resulted in successful ticket sales campaigns for established and emerging artists including Niall Horan, The Kooks, Burna Boy and Shania Twain. This earned them more than 2.5 billion video views, making this functionality an effective tool for artists, sports teams and event organizers.

“Today’s music lives on a global stage and the demand for ‘live’ shows has never been greater.” Through our partnership, TikTok and Ticketmaster are giving artists the opportunity to do so Easily connect your content with in-app event detection and ticket purchasing. This makes it easier than ever for fans around the world to see their favorite artists live.ยป, commented Michael Chua, vice president of global business development and strategic partnerships at Ticketmaster.

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