TikTok and LiveRamp have teamed up to launch a sales lift measurement solution for CPG brands in the UK and France. The measurement solution will report increased sales for brands that advertise on TikTok. Through partnerships with some of the world’s most eminent Retail Media enablers, LiveRamp You can quantify the effectiveness of advertising campaigns for brands in the UK and France.
This connection between online impressions and offline sales can help reveal the true incremental value of ads, uncovering opportunities to uncover insights for audience optimization and gain insights. The final result? Advertisers can get answers to key business questions like: What were the upsells driven by TikTok for my business? What TikTok campaign elements are most impactful in driving incremental sales for our brand? o Are incremental sales driven by new or existing brand customers?
As reported in a statement, the first results have been positive. Of the 34 campaigns in the UK and France that have been measured with this new LiveRamp solution, UK brands posted +5.5% incremental sales and +11.5% in France.
In the words of Pierre-André Gautier, Head of Strategic Partnerships (EU) at LiveRamp: «TikTok has quickly become an entertainment phenomenon across Europe, offering a unique platform to engage users with brilliant brand experiences. We are thrilled to join forces with TikTok to ensure advertisers have the insights to optimize the best user experience possible, and the measurement they need to demonstrate true value both online and offline.”
For his part, Jorge Ruiz, Global Director of Marketing Sciences at TikTokunderlines: “We are excited to partner with LiveRamp to help European advertisers measure the sales effect impact of their CPG campaigns on TikTok. Combining the power of TikTok ads and LiveRamp insights will help brands learn and unlock how their ads drive sales results on our platform.”.