According to the data now released, Alphabet, which owns Google, was the best-performing technology company on the stock market this year that is coming to an end.
The company thus closes the year 2021 in the best possible way, which can be considered the most successful year for the company since 2009.
Alphabet outperforms Microsoft and Apple by significantly highlighting these two companies
In the year that ends, Google will be considered the company with the best performance on the stock market, thanks to the fact that its share price has risen 68%. This considerable rise will hardly be surpassed by any other technology company in the few days until the end of 2021.
This data also shows that this year may have been the most successful since 2009, the last date the company released such encouraging data.
It is also worth noting that Google is leaving Microsoft and Apple behind. Shares of US tech giant Windows were up 51 percent, while iPhone holder’s shares were up 33 percent.
In fourth place is Meta, ex-Facebook, which despite all the controversies and name change registered an increase of 23% while Amazon occupies the fifth position with a rise of only 5%. Also worth mentioning is Tesla, which saw its shares rise 51% as well, despite not being in the top five.
The main reason for Alphabet’s success
But where does Alphabet get its income from to attract all this stock market attention? The answer is simple: to the advertising business that has not been affected by either the pandemic or US inflation.
In October 2021, Alphabet reported that in the third quarter of the year, advertising revenue reached $ 53.1 billion, or approximately € 47 billion, resulting in 43% annual growth.
On the other hand, YouTube also recorded an increase in advertising revenue, totaling a value of 7.2 billion dollars, about 6.3 billion euros. According to analyst forecasts, by the end of 2021, Alphabet’s revenue will grow by 39%.
Since the beginning of this year, Google’s advertising business has shown positive signs of growth, and is even returning to the levels recorded in periods prior to the Covid-19 pandemic. In fact, 2020 may have been one of the least positive for the company, which posted growth of just 13%.