The Chinese smartphone market is the largest in the world, as well as the most competitive and profitable. Therefore, this market has unparalleled relevance for all brands.
But who is the king of sales in China? According to the latest report from Counterpoint Research, Apple dominates the most profitable market in the world.
Apple remains at the top of the best sellers for six consecutive weeks
The Chinese market is the largest in the world and, consequently, the most profitable and competitive. For these reasons, all smartphone brands have a strategy defined especially for this country, which includes the availability of exclusive models.
Obviously, everyone wants to be victorious in the field of sales, but only one can be considered the best-selling smartphone in the most profitable market in the world. And it is Apple that receives this lucrative title.
According to the latest data released by Counterpoint Research, the iPhone 13 is the best-selling smartphone in the Chinese market. In fact, he has held this position for six consecutive weeks. Which is great news for the North American Apple that, in addition to the income obtained from sales, can also benefit from the price of its shares.
According to the Counterpoint Research report, in October 2021 Apple ranked first in smartphone sales in China, losing the lead soon after. But in early December it returned to the top spot and has stayed there ever since.
The iPhone 13 represents 51% of Apple sales
Also according to the same company, the initial price of the iPhone 13 in China, as well as some specifications such as cameras and 5G support, are contributing to Apple’s success in the most profitable market in the world.
But the company’s report is more detailed and advances that the iPhone 13 represents 51% of sales in that country while the iPhone 13 Max is responsible for 23%. Next comes the Pro model with 21% of sales, with the iPhone mini contributing just 5%.
Global sales of the iPhone 13 exceed all forecasts
But it seems that it is not only in China where the iPhone 13 is being a sales champion. According to information released, earlier this year, Apple managed to sell 40 million units of its latest smartphone.
And although several rumors claim that the Cupertino company has reduced the production of previous iPhones, it seems that the company managed to achieve sales records in the last quarter of 2021, thanks to the strategy of focusing its efforts on state-of-the-art equipment.
The iPhone 13 thus exceeds all sales expectations, and analysts advance that demand continues to exceed supply. As such, Apple is projected to maintain this sales pace (and profit) in the first quarter of 2022.
And if in March the company goes ahead even with the launch of the SE version of the iPhone, the second quarter of 2022 could bring Apple a new sales record. After all, we are talking about a more basic version of the iPhone with a more affordable price. And this last factor should be enough to guarantee success.