This is how AI is transforming search on Google

The generative AI has become one of the leading topics among the industry this year with the investment of 10,000 million dollars from Microsoft at the manufacturer ChatGPT, OpenAI, and the big tech companies don’t want to be left behind in this race. In this context, Google has announced new AI-powered features for your search enginewhich will be released soon.

Google has already been working on AI capabilities within Search Labs, starting with Search Generative Experience (SGE)which according to DigiDaywill allow Google users “quickly get the lay of the land on a subject asking follow-up questions via AI-powered search returns». For example, if a user is researching a purchase, SGE will use the Google Shopping Graph to provide contextual information, such as local outlets, as well as product information and reviews.

Also, the conversational mode it also allows users to see how the AI ​​matches the context of a query and allows them to request follow-ups to reformulate their query. The user interface also helps users switch to conversational mode through a series of prompts. The new offering will also contain an advertising feature with dedicated ad slots available across the page that will be denoted from organic search returns via a tag “sponsored«. For now, SGE is only available in Google Labsand will roll out to Chrome Desktop and the Google app in the US in the coming months.

In these months, there has been a lot of talk about how AI-powered search changes will bring more query response to the SERP (search engine results page). However, everything indicates that the AI ​​will do much more than slow down the flow of traffic. At this point we can point out that chatbot optimization will introduce new rules for search optimizationSKUs will trump as web pages become smarter, more interactive and more functional, plus affordable open source AI models will power every online experience.

Google introduced Bard, his bet against ChatGPT, for the first time in February. After several months of testing, the company has now taken it to the next level, as the company announced a few days ago at its annual developer conference, Google I/O 2023. Sundar Pichai, CEO of Google and AlphabetI affirm that “he wants to make artificial intelligence a help tool for everyone”. The novelty that Bard brings is its global availability, so they no longer have a waiting list.

After a trial period in the United States and the United Kingdom, it will be available in English in 180 different countries, in addition to Japanese and Korean. The technology company plans to launch it soon in another 40 languages. Google’s goal is to launch a series of functions for AI and thus improve the experience when making queries. Among them, the possibility of integrating it into applications such as Docs, Drive or Gmail.

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