These are the Buy with Prime rates

The rates of Shop with Primethe direct offer to the consumer of Amazon for the merchants’ own online stores, are of the 20-40% per purchase and they can be greater than 40% on products that are priced less than $20 thanks to Prime’s minimum service that is a minimum spend per order of $1.5 dollars. As collected MarketplacePress, Shop with Prime includes the fee for Primethe fulfillment fee, the storage fee and the payment processing fee:

  • Main service fee per order: 3% of the order value (minimum $1.50 per order)
  • Payment processing fee per order: 2.4% of the order value plus $0.30 (applies until April 30).
  • Compliance fee per unit: starting at $5.38 for a single unit order. In this case, it is cheaper per unit for orders with more than one unit.
  • Inventory Storage Fee (per cubic foot): $0.87 per cubic foot per month.

The rate of Shop with Prime charges for “a Prime member more likely to pay”. In this sense, Amazon claims that adding the Buy with Prime button Proven to increase shopper conversion by an average of 25%. This data point measures the average increase in shoppers placing an order when Buying with Prime was an available purchase option compared to when it was not, over the same time period. In September, Amazon launched traffic driving solutions to help merchants attract shoppers.

Regarding Buy with Prime fulfillment feesthese are based on the weight and size of the product, as well as the rates of FBA by Amazon (FBA) or Multichannel Logistics Management (MCF). BWP’s fulfillment fees are slightly higher than FBA’s, but mostly lower than MCF’s and significantly cheaper than MCF’s for the same two-day delivery.

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As for the Buy with Prime fulfillment fees They are “competitive or close to average” Compared to alternatives like Shopify’s Fulfillment Network (SFN) or other 3PLs. In this sense, it should be noted that Shop with Prime it is not a replacement for 3PLs as it only fulfills the requests of Prime members, but according to MarketplacePressfor some “Amazon could become their only fulfillment network if they choose to use MCF for non-Prime website orders”.

Released in April, Shop with Prime It allows merchants to extend Prime shopping benefits, such as fast and free delivery, a seamless checkout experience, and easy returns, into their own online stores to build their brands and establish direct customer relationships. Amazon announced that this initiative will be widely available to merchants based in the United States starting next January 31. Previously, Shop with Prime was only available to merchants by invitation. On the other hand, it also announced the launch of Amazon reviews, a new proposal to help Shop with Prime merchants increase shopper confidence and conversion and better inform purchase decisions in their own online stores.

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