Despite the growing adoption of Bitcoin (BTC) and crypto in general, the point of mass adoption is still a long way off. While Bitcoin, as the very first crypto, is the figurehead of the industry as a decentralized network with no central party interfering in the network in any way, this also means that it is dependent on outside marketing in terms of marketing. Initiatives to speed up adoption cannot be crazy enough: in January of this year, the BTC logo could be seen on the Fernsehturm, a large television tower in Berlin. Now a developer from Dubai has even more extreme plans to accelerate the adoption of Bitcoin and Web3.
Bitcoin tower in Dubai
More precisely, it concerns Salvatore Leggiero who recently announced his ambitious plans for the very first Bitcoin tower to be constructed in Dubai. Leggiero is the founder of Dubai-based real estate company DCREW and he is also the CEO of Metaverse Investments LLC.
The tower will be a 40-storey hotel symbolizing Dubai’s tribute to Bitcoin and the principles of its anonymous creator Satoshi Nakamoto. Leggiero sees the tower as a real estate revolution that bridges the gap between digital and physical assets.
The project will be presented on Wednesday at the exclusive Bella Restaurant Lounge at Grand Millennium Business Bay in Dubai. To get inspiration for the virtual rendering, Leggiero approached renowned architect Simone Micheli.
Leggiero is urging individuals of diverse backgrounds to participate in this pioneering venture. All submitted work will also form an exclusive non-fungible token (NFT) collection dedicated to the design of the tower.
BTC and Web3 adoption
The appearance of the hotel, on the other hand, will not be the only connection to the crypto landscape. The hotel chain also has plans to embrace blockchain and artificial intelligence, with a focus on material sustainability and zero CO2 consumption.
Also, the unique hotel chain will offer NFTs that offer exclusive rewards for the holders will give. In addition, the rent is treated as a form of crypto staking, allowing for annual returns to be generated. Leggiero describes it as the first hotel to refund guests with additional interest for their payment.