Elon Musk announced that the target date for the relaunch of Twitter Blue, the company’s premium subscription service, is December 2.
The company will now use multiple color marks to distinguish between account types in order to avoid all controversy and issues.
Twitter will now offer a checkmark golden for companies, a Grey for the government and blue for people (whether they are famous or not). Furthermore, he stated that prior to brand activation, all validated accounts will undergo manual authentication.
Sorry for the delay, we are tentatively launching Verified on Friday of next week.
Gold check for businesses, gray check for government, blue check for individuals (celebrity or otherwise) and all verified accounts will be manually authenticated prior to check activation.
Painful, but necessary.
—Elon Musk (@elonmusk) November 25, 2022
Twitter introduced the new Twitter Blue earlier this month, allowing users to get a blue tick for $8 a month. Several users impersonated companies, questioning the idea of giving blue ticks to regular users. This prompted the company to put the subscription feature on pause.
Since then, Musk has repeatedly postponed the relaunch of the subscription service. A few days ago he declared: “Holding Blue Verified re-release until there is high confidence that spoofing will stop.”
Even if the service launches next week, it’s still it will be months before it is available worldwide. With an $8 flat monthly subscription, Twitter Blue will likely only return to users in the United States, Australia and the United Kingdom.