The successful British group the Spice Girls announced on Wednesday an agreement with the group Universal to manage the rights of their future tours and to commercialize their products globally, shortly before their debut album turns 25 in November, "Spice".
The group – currently made up of Emma Bunton, Mel B, Geri Halliwell and Mel C – has signed a contract with Bravado, which is part of the Universal Music Group (UMG), for at least one year for the production and distribution of products with its image.
The members of the band assured in a statement that they are "very excited to be able to collaborate with Bravado again, especially on the 25th anniversary".
Details of the economic agreement reached have not been made public, but it is the first time in twenty years that the English band has granted its image rights to a single company.
The company has stressed that "the impact on popular culture that this group has cannot be underestimated. Spice Girls convey positivity, courage, and diversity".
One of the first releases resulting from the new collaboration will be the release on October 29 of an album that will include unreleased material and demos of their songs on the occasion of their 25th anniversary.
This group became known in 1996 with the song "Wanabe", which was a global success and boosted the musical career of Spice Girls, which reached the top of the charts in 37 countries and went on to sell more than 31 million copies, becoming the best-selling album by a female band. .
After that success, The group ended up separating and each of its members followed different paths, some of them going on to produce solo albums or becoming judges on UK talent shows.
The last time they met was on the 2019 tour, which began in Dublin and ended in London, in which Victoria Beckham, one of the original members, was absent.
Even so, they managed to fill more than a dozen stadiums and sold out all the seats.