Back Market, the marketplace for refurbished products, published this Thursday the data obtained from the market with its new service Renew, a solution to close the loop on the circular economy in the technology sectorand the outlines that the Spanish consumers They are among the most committed renewed technology in Europe.
Specifically, with this new service for Spain, launched in the country in April 2023 and which It is already active in Germany, Great Britain, the USA and FranceConsumers who own a device they no longer use can sell it in an intuitive and convenient way. Due to the back market renewal since April In Spain, 16,394 items were exchangedwith the iPhone 11 being the most frequently replaced product.
In addition, with this service you can Spaniards have won more than 2,106,000 euros, especially during the start of school, after the Apple keynote, in the week around Black Friday and in the two weeks after Christmas.
The marketplace also highlights that in the refurbished range Europe is the continent at the forefront of its expansion, where Spain belongs to this group of pioneers among users of refurbished electronics, with a market penetration of more than 5%. On the other hand, In the rest of Europe, the proportion of reconditioned vehicles is between 2 and 5%.while in other markets such as the US and Japan it is below 2%.
Market share growth
At European level, the market share of used and refurbished technology is 12% compared to sales of new technology. That is, in just one year Market share increased by three percentage points, compared to 9% in 2022. In the Spanish market the situation is above the European average since the market share of the renewed technology category relative to the new technology category is 14%.
Given this data Back Market works to convince the Spanish consumer that renewed technology It is an option compared to the used car offers guarantee and quality. The company is also looking create a culture of renewed consumption This goes beyond smartphones, a category that accounts for about 85% of sales in Spain, while worldwide it accounts for 70%.
«For the Spanish consumer, the smartphone is the gateway to the world of refurbished products. But we also want to develop other technology categories: such as tablets, MacBooks or consoles“, Comments Martha Castillo, Spokesperson for Back Market Spainwhat ensures that «One of our main goals is to improve the standards of the remanufacturing industry and extend the life of electronics through circular economy«.
«We are not a simple intermediary between sellers and buyers of renewed technology. We play an active role in the entire process to ensure that our customers buy and sell refurbished equipment with the best quality, at the best price and with a very satisfactory customer experience.“, concludes Marta Castillo.
In this sense, Camille Richard, Director of Sustainable Development at Back Marketnotes that “4% of global CO2 emissions are due to the use of technology and 75% of the footprint is due to the manufacture of devices«. That’s why he emphasizes: “We propose to our customers a solution that offers a better impact on the environment«. «Since our founding in 2014, we have helped prevent 1.3 million tons of carbon«says Camille Richard.
Back Market tries to get more out of the technology that already exists and respond to the problems that arise from the linear consumption of electronics, such as: About consumptionSo replacing the device when it still has a useful life and works, that for the production of electronic devicesthe exploitation of resources and raw materials in connection with the electronics industry and the Electronic waste or electronic wasteone of the fastest growing solid wastes on the planet.
