The secrets of Movistar

The less thought day’ It is already a traditional documentary for lovers of cycling… and also for agents unrelated to this sport. According to data from Telefónicaa third of the spectators who watch each season of the life of the Movistar Team from the inside are foreign to cycling, They barely follow the races, but they are hooked on the ‘plot’, the life of the team from within. The first season came out in 2020, in full confinement, especially what happened in the Navarrese squad in the 2019 season. The initial idea was that, a campaign, and this Tuesday the fourth was presented at the Telefónica Building in Gran Vía (Madrid). Campaign. It will consist of four chapters, which will see the light next Monday, March 27. All at once (in #Vamos and Movistar Plus). “We still don’t know if there will be a fifth season, first we are going to enjoy this one,” said José Larraza, TBS Content Manager.

The withdrawal of Alejandro Valverdethe spectacular year of Annemiek van Vleuten (winner in 2022 of the Giro, Tour, Vuelta, Mundial…) and the mental and psychological blockade in the descents of Enric Mas, and his subsequent resurgence. In this season’s presentation Alejandro Valverde (former Movistar Team cyclist), Eusebio Unzué (Movistar Team General Manager), Marc Pons (Director of ‘The least thoughtful day’), José Larraza (TBS Content Manager) and Rafael Fernández de Alarcón (Director of Telefónica Global Marketing). “It was a difficult season. When at the end of 2021 we contemplate making a fourth season or notJust because it’s Valverde’s last year, it would already be worth it. And also, a lot of circumstances happened that we did not imagine (the UCI points, especially)”, said Eusebio, “Satisfied” after seeing a new season of the team recorded from within ended.

PRESENTATION OF THE SEASON THE DAY LEST THINKED MARC PONS DIRECTOR THE DAY LEST THINKED JOSE LARRAZA TBS CONTENT MANAGER ALEJANDRO VALVERDE CYCLIST EUSEBIO UNZUE GENERAL MANAGER MOVISTAR TEAM EDUARDO NAVARRO RAFAEL FERNANDEZ GLOBAL MARKETING DIRECTOR OF TELEFONICA CYCLING

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PRESENTATION OF THE SEASON THE DAY LEST THINKED MARC PONS DIRECTOR THE DAY LEST THINKED JOSE LARRAZA TBS CONTENT MANAGER ALEJANDRO VALVERDE CYCLIST EUSEBIO UNZUE GENERAL MANAGER MOVISTAR TEAM EDUARDO NAVARRO RAFAEL FERNANDEZ GLOBAL MARKETING DIRECTOR OF TELEFONICA CYCLINGedward candle

“I had more impact the first year, that we weren’t used to having cameras from inside all the time in cycling. Now we have it normal”, added the Navarrese. José Larraza also thanked the team for “the availability” and some things were practically omitted from the recording “unimportant” that were not understood without context, especially related to other runners. “We have to record and then reflect what is most relevant. We see that people like it and even ‘rock stars’ are created, like Chente García Acosta”, highlighted Larraza. For Valverde, this documentary is “very beautiful and exciting”, since it reflects in detail his goodbye to professional cycling. “Between us, the cameraman was already one more. We face it naturally, ”said the Murcian with a laugh.

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Now, other teams (Jumbo among them), They are also preparing reports from within, such as the one from Movistar. Even the Tour de France itself has its documentary. “We would say that we are pioneers, above all it is something authentic. It is what we want and that is how this project started”, Larraza explained about the appearance of similar content in recent times in the peloton. Rafael Fernandez de Alarcon He also expressed his satisfaction and the brand’s alliance with the team: “Since we sponsored them, in 2011, we have pursued two objectives: to bring our brand closer to the public, that they increasingly recognize us, like our values… and also help Spanish cycling, the only elite team (World Tour), also now with a successful adventure in the women’s section. The use of new technologies such as big dataWhen it comes to working, it is also gratifying”. Is so much transparency good or bad for the brand? “There are hundreds of thousands of people waiting to see it, and that’s good”. On March 27 the wait is over.

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