The wonders turned out to be quite the bankrupt for the cinematic universe Marvel – except it’s a dirty cleanup for usand recorded a disappointing performance that marked a dark turning point in the history of Marvel Studios. Despite the high expectations, the resounding success ofAvengers: EndgameUnfortunately, this film set a new precedent for poor box office performance MCUan unprecedented situation since the inception of this film series.
Disney had high hopes for it The wondersis investing heavily in this project according to the report by Forbeswhich, according to the media, indicates a production budget of $274.8 million. A generous grant from 55 million dollars the government of Great Britain had reduced costs somewhat and reduced the net costs of the big-eared company at approximately $219.8 million. However, at the end of its theatrical run, the film was only showing $206.06 million at the worldwide box officeonly with $84.5 million from domestic revenue (US), which represents a first in the history of MCU when a film’s final revenue is less than its production budget. A fiasco that clearly shows how dissatisfied audiences are with superhero films that are slowly losing ground.
These poor performance places The wonders in an unfortunately limited category within the MCUand joins a limited number of films whose production budgets could not be doubled. This situation is even more remarkable than most of the previous productions Marvel Studios have far exceeded their initial investment.
The calculation of losses does not stop with gross production figures. In fact, there are marketing costs that can be more than 140 million dollars according to estimates for similar campaigns such as “ Black Panther: Wakanda Forever“, emphasize the critical financial situation of The wonders. Not to mention that cinemas take a significant portion of the revenue, further reducing the direct financial return Disney.
Consequently, The wonders would have led a net loss of nearly $255 million For Disney And Marvel Studios, based solely on theater revenue. Fortunately, the financial outlook could improve, particularly with home entertainment sales and streaming deals Disney+which have historically helped generate a significant portion of film revenue in the United States MCU. But it will be difficult to save the furniture with the exploitation of the film after the cinemas.