The marketplace of Leroy Merlin has managed to reach more than a million available products and more than 900 sellers According to the company, a year after its launch. In doing so, it has surpassed and continues to exceed the 450,000 articles it initially targeted Go omnichannel.
Specifically, the goal that Leroy Merlin set at the end of November 2022 was to offer its customers a digital platform that brings together the best partners and a wide range of products and services related to home furnishings. The marketplace was created with 150 authorized sellers and 150,000 references available and in just one year has increased the number of sellers and the number of items available sixfold.
Leroy Merlin, fourth most used e-commerce operator in Spain
Leroy Merlin It is the fourth most visited e-commerce in Spain more than 30 million visits to the Internet every monthwhile a year ago this number was 21 million. Pablo del Busto, Leroy Merlin Marketplace Directorhe emphasizes: “With the launch of the marketplace, the company has become the leading platform for DIY enthusiasts by offering its customers more and more products in all areas of the home.«.
Leroy Merlin currently operates its marketplace in Spain, France, Italy and Portugaland offers its sellers the opportunity to sell their products in any of these markets, «Expanding internationalization and relying on long-term relationships and trust«, they emphasize from the company. «At Leroy Merlin we are clear that digital is something very human, a key philosophy for the omnichannel development that we follow at Leroy Merlin.« stands out on his page Fernando de Palacio, Director of Omnicommerce at Leroy Merlin Spain.
Currently the Marketplace team The company employs 22 people and the goal is to expand by 30% in the coming months, from both external and internal profiles. «In order to realize the full potential of tools like the Marketplace, it is necessary to focus on the digital training of our teams. Leroy Merlin strives to become a great omnichannel school in this way« suggests Fernando de Palacio.
Leroy Merlin’s online sales channels grew by more than 60% in 2022as the company emphasized, a growth largely due to the digital transformation process to improve the customer experience and Move towards true omnichannel. In this sense, De Palacio assures that “The aim is to continue to provide a unique and coherent experience regardless of the purchasing process chosen.«. «Consumers tend to combine physical and digital sales channels more and more flexibly“, Add.