Global E-commerce Trends Report Reveals Insights into Online Shopping Behaviors
The E-commerce Landscape: Emerging Trends and Shifts
A global study of 12,000 consumers from 24 countries has shed light on the habits and preferences of online shoppers around the world. The report highlights key trends that are shaping the e-commerce landscape, including the rise of social commerce, changing device usage, and the importance of delivery services.
Social Commerce and Smartphones Gain Popularity
The report found that 57% of online shoppers use their smartphones as their primary device for shopping, marking a significant shift from traditional desktop-based online shopping. Social media platforms, such as Instagram and Facebook, have also become crucial e-commerce channels, with sales through social media expected to reach US$8.5 trillion by 2030.
Asia Leads the Way in Social Commerce
Countries like China and Thailand have emerged as front-runners in the social commerce space, with 53% and 59% of shoppers, respectively, conducting online transactions via social media platforms.
App-Based Platforms Grow in Popularity
Global phenomena like app-based marketplaces have seen significant growth, led by platforms like Shein and Temu. These platforms have become increasingly popular due to their wide range of products at affordable prices. Shein is especially popular in regions like the UAE, Morocco, and Brazil, while Temu has gained traction in regions like the US and the Netherlands.
Delivery Services Critically Important
Today’s online shoppers value affordable, flexible, and convenient delivery options. High delivery costs can lead to purchases being abandoned, and a staggering 65% of global buyers cite the importance of knowing the delivery provider before purchasing. This underlines the need for transparency and trust in the delivery process, as customers expect to know who is handling their orders.
CEO Ciano’s Take on Emerging Trends
"We’re delighted to release this comprehensive report, which offers valuable insights into the behavior of online shoppers globally. By understanding these emerging trends, we can adapt our services to meet the changing needs of our customers. At DHL eCommerce, we’re committed to delivering exceptional solutions that cater to our customers’ evolving expectations."
Online Shopping Trends by Region
The report highlights key regional trends and variations in online shopping habits, including insights from Europe, the Americas, the Middle East, Africa, and Asia-Pacific regions. By understanding these regional trends, businesses can optimize their e-commerce strategies for better success in their respective markets.
Download the Full Report
Stay ahead of the curve and access the complete report to uncover more insights and trends in the global e-commerce landscape.