Interview with Cristina Peredo Robinson, Managing Director of Laconicum
Laconicum, an online cosmetics store, offers unique and extraordinary products to beauty enthusiasts. The store’s journey began in 2012, and since then, it has become a platform for people to explore different cosmetics, discover new brands, and share their passion for beauty.
Understanding the Beauty E-commerce Sector
Cristina Peredo Robinson, Managing Director of Laconicum, shares insights into the growth of e-commerce in the beauty sector. According to her, the sector has seen significant growth in recent years, with new retailers entering the market and existing stores improving their online presence.
Personalization in E-commerce
Laconicum approaches personalization through the selection of unique brands and products, careful customer service, and its own unique style, language, and content. This approach aims to create a distinctive experience for customers from the moment they interact with the store’s social media or website.
Emerging Trends in Beauty E-commerce
Cristina identifies artificial intelligence, sustainability, and a minimalist approach in cosmetics as emerging trends that will shape the future of the sector. These trends are expected to have a significant impact on the beauty e-commerce market in the coming years.
Logistical Challenges in Beauty E-commerce
Laconicum faces challenges related to optimal stock levels, minimizing delivery incidents, and ensuring the special care required for some beauty products. The store has implemented strategies to reduce packaging, choose sustainable logistics partners, and support brands with sustainable initiatives.
Technology and Logistics Process
Laconicum is exploring the use of automation and artificial intelligence to improve logistics efficiency. The store aims to introduce innovations that bring tangible benefits to customers while maintaining a commitment to sustainability.
International Expansion and Logistical Challenges
Laconicum’s international expansion requires ensuring fast delivery times while maintaining a sustainable approach. The store uses express courier services that prioritize sustainability, allowing it to meet customer expectations without compromising on environmental concerns.
Future of Laconicum in E-commerce and Logistics
Cristina envisions Laconicum continuing to evolve and improve its logistics processes to meet the demands of the digital market. The store is committed to innovation, continuous learning, and providing the best possible experience for customers while maintaining its focus on sustainability.