Stacia Carr VP, Size and Fit of Zalando was present at the Shoptalk Europe event to talk about the latest launch in the company to facilitate the choice of sizes.
How many times do we go to a store of a brand we don’t know and wear our usual size and it doesn’t fit us because that brand has a different pattern? Zalando wants to avoid this type of inconvenience.
We went from a world where clothes were made to measure to one manufacturing industry. This has caused that they are currently returned 50% of the products, and 1/3 of these returns are due to size issues. It was here that Zalando saw the opportunity to improve and create a tool to facilitate the choice of size for consumers.
As explained Carrorne of the worst things that can happen is that the consumer looks at the product catalog and finds something that he likes, but then notices that his size is not there. Now, Zalando has included a filter that allows the consumer to see the products in the catalog with the recommended sizes for this.
Virtual fitting rooms with Artificial Intelligence
For the VP, Size and Fit of Zalando the future is inreconnect with customers«. Brands need to help consumers understand sizing requirements, thus achieving greater customization and reducing consumption and waste.
“ For items with sizing tips, we were able to reduce the size-related return rate by -10%. The customer satisfaction rate is over 80%. “
In Spain they launched a pilot test of their virtual fitting room that create a 3D avatar by entering your height, weight and gender. Customers can see how they fit in different sizes from various brands (it’s only available with 22 jean styles for now), with a heat map that indicates on the avatar itself where the tight or loose garment is. However, it will not be until June 2023 when Zalando plans to launch this tool with the rest of the garments, also with the aim of obtaining a better perspective of what shoppers are likely to buy, he said. Carr.