The fashion eCommerce Esdemarca announces a new corporate image and forecast to invoice 100 million euros in 2026

Esdemarca, the multi-brand fashion portal that offers original clothing, footwear and accessories from leading brands, has initiated a strategic plan, which includes a process of rebrandingaimed at consolidating a annual growth of more than 40% of its turnover for the next four years. Thus, the company with 100% Spanish capital, which plans to exceed 24 million in turnover in 2022, would reach 100 million in 2026.

The eCommerce presents a new corporate identity from the hand of Summa Brandingthanks to which it renews its visual codes (logo and corporate colors) and adopts the claim “Your partner in fashion”which defines both its purpose and the backbone of its new strategy.

In this sense, Esteban Blazquez, CEO of Esdemarcacomments that “the growth of recent years, as well as the incorporation of top-level brands, have motivated the evolution to adapt to this new scenario.”

The project is based on the premise of modernizing and adapting the image of eCommerce to new trends, as well as to the company’s own growth. In this way, the new logo of Esdemarca it leaves behind the fine line and lowercase letters, in exchange for the modernity and robustness offered by its new custom typography. For international markets, its name experiences a contraction, becoming ESD that, along with his claim “Your partner in fashion”, facilitates identification and memorization in the more than 20 countries where the company operates.

Within this strategic plan, Esdemarca launches other projects that join the renewal of its corporate image. It is the case of ESDMagazinea fashion and trends space that arises from the desire to recommend and inspire its community of buyers, strengthening ties not only with the users of the platform, but also with the brands with which it collaborates, by offering them that space to communicate directly with your audience.

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Likewise, another of the initiatives planned for 2023 is the creation of a new space within the portal, which will offer new Spanish designers the opportunity to show and sell their collections, thus using the spaces, services and scope of the platform.

Founded in 2013 with its own capital and made up of a team of 40 people, Esdemarca was born with the vision of simplifying the purchasing process for Spanish customers through eCommerce. For this, the company has a logistics center in Gavà (Barcelona) of 6,000 mtwo Inaugurated in 2020, it ships more than 50,000 items per month, reaching 8,000 per day during peak periods such as Black Friday or Christmas. Your business model has evolved from a sales model flash until it became a permanent catalog Marketplace, trusted by international brands such as Ralph Lauren, Tommy Hilfiger, Lacoste or BOSS, as well as Spanish companies such as TOUS, Camper or Desigual.

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