Cross-border e-commerce in Europe has reached a value of 179.4 billion euros in 2022, this represents an increase of 4.8% compared to the previous year. European web shops achieved a cross-border turnover of €105.5 billion. In this fifth edition of theTOP 500 Cross-Border Retail Europe”, a study prepared by CBCommerce, IKEA maintains leadership position.
The TOP 500 reveals lower than expected cross-border turnover, caused by the context in which we find ourselves where the macroeconomic environment is challenging and challenges in the supply chain. The TOP 500 GMV showed a slight increase compared to 2022 after trading was affected by lower consumer confidence and inflationary pressures. It comes as the pandemic boom in online shopping continues to fade for many retail giants. However, EU online sales, up 2.8%exceeded total retail trade, which leveled off in 2022.
key results
The TOP 10 “Elite” retailers for 2022 are:
- Top 1: Ikea
- Top 2: Lidl
- Top 3: Zalando
- Top 4: H&M
- Top 5: LEGO
- Top 6: Zara
- Top 7: Jysk
- Top 8: Bauhaus
- Top 9: Notino
- Top 10: Adidas
In the TOP10, which represents 18.7% of the TOP 500 sales, IKEA maintains its leadership position and achieves a cross-border turnover of 5.6 billion euros, an increase of 1.8% compared to 2021.
The B2C online turnover of goods grew by 2.8% in 2022, up to 657 billion euros. In 2022, cross-border e-commerce revenue (excluding travel) reached €179.4 billion in Europe, an increase of 4.8% compared to 2021. Online cross-border sales exceeded total online sales . The main cause of this is the coronavirus pandemic, which has made consumers more confident in online shopping.
B2C online cross-border sales via European sellers (including the UK) reached a record €105.5 billion in 2022. This was €100 billion in 2021, representing a cumulative increase of 5.5 %.
UK Brexit cross-border sales fell to a record low of -4%, resulting in cross-border sales of €28bn, compared to €33bn in 2020 and €29bn in 2021 (due to Brexit and its VAT regulations, import duties , logistics and returns). The UK lost its number one position as the top European cross-border country to Germany. Within the TOP 500, a sharp 34% decline in the number of UK retailers has been recorded, a decline from 100 in 2020 to 68 in 2021 to 66 in 2022.