Fashion brands continue to reinvent themselves and bet on giving garments a second life. The last to join this trend has been the LVMH group (made up of brands such as Louis VuittonKenzo or Loewe), which has launched a new e-commerce to sell restored products.
history is the name that the new platform has received and that comes from a mix between heritage and history. Only products from the group can be purchased through Historia, especially those dating from 1900 to 2010. In addition, the products on this platform are accompanied by an exclusive experience and a particular story.
The manifest that they share on their website says the following: «Because History is made up of continuities and dialogues between times, Historia focuses on the three pillars of life: the past, the present and the future. What could be more volatile than a resurrected memory from the past? What could be more precious than bringing it back to life in the present and taking it into the future? History is a storyteller. Accompanied by Maisons from the LVMH group, guarantors of the excellence of the selection put up for sale, Heristoria invites each client not to separate the object from its genealogy and to appropriate both the boat and its wake. Whether it comes from the worlds of perfumery, wine and spirits, fashion and leather goods, watches and jewellery, any object magnified by Heristoria is an immersion in an exceptional world.«
What is the buying process for Heristoria like?
The website has already been launched and the main products found are wines and jewelry. However, the most interesting thing is that all the products allow you to live a unique experience, since to receive them you can attend an emblematic place of the group in person.
For example, when purchasing the Guerlain perfume “El Pañuelo del señor” you can visit the perfume house to receive the product.
In total, the website has pieces from 21 different brands and 29 products in total, ranging from perfumes, wines and spirits, to fashion and jewelry. All of them have in common that they are products classified as “vintage”.