The world of urban music is going through a confusing moment and is debating on two sides: launching songs and generating what is called “content”, which develops parallel to their musical work and basically involves personal situations or conflicts with other colleagues.
The scandals derived from gossip and confrontations or the airing of situations that before were not common in artists of other genres, now the urban artists have adopted it in such a way that they almost seem synonymous.
What the local show business has recorded in recent times is unprecedented and its exponents have become an inexhaustible film in which new sequels and characters that appear to be the protagonists are unlocked every time… even though they have very little to contribute to the film. saga.
The trend has been registered for a few years. Don Miguelo starred in several episodes in the pandemic with his popular “lives” and that of Tokischa with the irreverence of him has broken the limits in a society that did not have a similar case among its artists or music figures.
The most vivid example is that of Yailín la Más Viral, who, although she popularized a topic, her takeoff in collective interest came as a result of her sentimental relationship with the Puerto Rican exponent Anuel. And everything that has been derived from there.
His achievements have not been supported by his musical proposal, but by the generation of “content” based on his private life, his cosmetic surgeries and the morbidity that causes ending a relationship and starting another in record time.
There are others that come out of nowhere like Onguito, who went from being a follower of the interpreter Rochy RD to being a figure for his erratic handling of life.
The exposure that many give to their daily actions of matters that have nothing to do with music is already almost normal. Some use whatever it takes to promote issues, even their own children are exposed in situations that border on vulnerability, even their rights.
In reality, the conflicts are not new as such, but before they fed the artists’ songbooks and now they feed their social networks to generate “likes” and that of multiple media that follow up on their stories.
On multiple occasions, not to say all of them, those versatile personalities that adopt the “urban singer” as a prefix to their name, are like social leeches that take advantage of a “fame”, which the Dominican calls “sound”. , derived from making a fool of yourself on the web, or any other act that can be called “content”, leading true consumers and connoisseurs of the area to ask themselves today, what is the Dominican urban genre based on? Is the center the music or is everything already the scandal?
connoisseurs
The answers are contrary and always depend on who you ask. Those who have cemented the genre in the Dominican Republic, such as Vincent Carmona, known as El Dotol Nastra, who also raised a debate on this issue among his followers, have a very clear opinion regarding the contribution or threat represented by the dragging of social networks, and the need to attract attention and talk about an “artist” with an increasingly public life, which takes care of itself to generate the problems that increase its “engagement”.
According to El Dotol, it is an undeniable reality that today the complement of an artist is the “content”, giving something to talk about. Let people give their opinion about what is happening around them and create owners of the little or much that the singer shows of himself.
“The complement of an artist is the content, not the gossip, but the content itself. You have to sell a character. I don’t think he won (gossip over music), but I think the issue of content has become very important. There are artists and figures who make the content without realizing it, and that is where the content works ”, a mention on his personal YouTube channel accompanied by other experts in the field.
From his point of view and his experience, it is necessary to stay in the taste of the populace, with a “punch”, to generate things to say, which should not necessarily be negative.
ANOTHER OPINION
“I think he did win,” said Mariachi Buda with Dotol Nastra, “because we created celebrities, characters, and the music didn’t speak. In the end, what prevails in a genre is music and that’s why we have Tego Calderón, that’s why we have Daddy Yankee… Here in recent years we’ve been creating celebrities, characters, a certain Onguito Wa…”, Mariachi complained.
According to his perspective, anyone born from social networks today goes viral and is recognized for any simplicity or misdeed and the first decision he makes is to launch himself as an urban singer; however, due to what they have provided, the public recognizes his personality, but not his music.
“You know the characters, but if you go out to the Count right now, you pick a person and if you can hum five songs from each of those characters, nobody knows, but they know the guy. We got into clowns, ”he indicated.
One with a green caco’, one with a pink caco’, they are clowns that we have created”, he indicated.
