The Spanish Olympic Committee has become a world benchmark in traditional and digital communication. As collected by the data published by ANOC (Association of National Olympic Committees), the COE has positioned itself as the fifth most important Olympic Committee in the world, along with the United States, Brazil, Japan and Great Britain.
The information from the COE during the Tokyo 2020 Olympics has been one of the most visible worldwide, ahead of countries like Italy, France or Canada. The audience for the audiovisual content offered by the Spanish Olympic Committee reaches 12 million people. And despite not being the owner of the audiovisual rights of the Tokyo 2020 Olympics, the COE has been able to offer attractive and exclusive information with 316 news on the web and on the telegram channel, 62 Press conferences live on the YouTube channel, 5,538 photos, 1,379 posts on social media and 122 videos with statements from athletes, press conferences and messages of encouragement and support for athletes from all federations.
The COE’s social networks have also delivered great results, generating more than 146 million impressions and almost 8 million interactions. What’s more, the twitter of the COE has occupied the fifth position in the world of the ranking of Olympic Committees in terms of interactions and the seventh in the world growing. And the COE Instagram has also occupied the fifth position in the world in terms of views of the videos broadcast, surpassing the organizing committee or the British committee and the tenth in the world in terms of interactions.
The medals of Alberto Ginés, Adriana Cerezo and Sandra Sánchez, as well as the farewells to Pau Gasol and Carla Suárez were the publications that engagement generated, while the most prominent videos were the statements of Adriana, from Alberto, from Ana Peleteiro and of Pablo Carreño, after the achievement of their respective medals.
In any case, the COE has given visibility to all sports and all athletes trying to bring the Olympic family closer to all Spaniards. And he has done it by communicating with #TheHeartofSpain, a hashtag that consolidated and unified the Spanish Olympic sentiment and that was used by the entire Olympic family, institutions and the media, reaching more than 70 thousand impacts.
With these results, it is reflected that the Spaniards have chosen the Spanish Olympic Committee as a source to find out about national sport and the Tokyo 2020 Olympic Games, placing the COE and Spanish athletes as world leaders in communication.