He Marketplace from Brico Depot Iberiaa company specializing in construction, renovation and home improvement, increases more than 200% of references available in the first year, already surpass that the 60,000 units. Thanks to the firm commitment to this channel, 20% of digital sales already come via it Marketplace.
Since its launch in November 2022, this new online advertising space is already available more than 100 affiliated sellers to the platform. From the subsidiary in Iberia, they confirm that collaboration with local suppliers has been crucial to expand the product offering E-commerce and provide customers with all the necessary tools and materials to offer complete solutions for every home improvement and construction project.
Sandra Zárate, Digital Director at Brico Depôt IberiaStates that “Our marketplace is a safe and transparent space that offers the lowest commissions on the market, allowing us to reach and strengthen relationships with local suppliers in Spain and Portugal who have been able to increase their sales by offering very competitive prices.”
In this sense, the collaboration with leading companies in the field of data integration solutions is worth highlighting E-commerce such as Octopia or Shoppingfeed have made a decisive contribution to ensuring that all sellers can upload their products quickly and easily Marketplace from Brico Depot. Zárate assures us of this “Thanks to the addition of all these employees, the company has managed to triple the product offering on its online channel in two countries.”
Fastest store pickup in the industry
However, beyond the wide range of products, they are the Value for money and agility in delivery the aspects that attract customers the most. Currently, thanks to the Click&Collect service, it is possible Brico Depôt Iberia offers the fastest store pickup in the industry with a Scope of just 30 minutes. In the coming months, the company will launch its new omnichannel app with the aim of making the purchasing process even easier for its customers.
The will of Brico Depôt Iberia is that we look to the next year Continue working on this line. Specifically, Sandra Zárate points out that “Our firm commitment to omnichannel is bearing fruit and the success of the marketplace is a clear reflection of the consolidation of our sales through the digital channel.“. So in line with the strategy customer-oriented As CEO of the company, Zárate assures that Brico Depôt Iberia will continue to make improvements and expand the product catalog to improve the customer experience in both the physical and online channels.