A study carried out by the flexible payment platform put me off ensures that total sales during the week of Black Friday, which lasted from Monday, November 21 to Monday, November 28, a day known as Cyber Monday, increased by 2.5% compared to the same period last year.
In the balance made by Aplazame of this year’s sales campaign, based on the analysis of deferred payment transactions executed on its platform, it can be seen that, although the number of orders increased by 28% compared to the previous year, the average funded ticket fell by 20.14%going from 352 euros in 2021 to 281 this year.
Friday, the day of more sales
From the same analysis it can be deduced that the magical day of the week, the one in which the most sales and financing operations were closed, was Black Friday itself; namely, on Friday, November 25, when 13.62% more financing operations were closed than on the same date of the previous year.
In addition, within Black Friday, the witching hour, the one in which the peak of operations occurred, was around 12:00 noon, and in the period from 12:00 to 9:00 p.m., 65% of the shops were closed. selling and financing operations around the clock.
Black Friday prevails over Cyber Monday
Aplazame points out in its report that BlackFriday beat CyberMonday in sales and number of operations, with 31% more operations.
Where there are no significant variations was in the type of products that were sold and financed the most both throughout the week and on BlackFriday. In the first five positions on the list are, in this order: electronic products, training, home and decoration, sports products and fashion and accessories.