Black Friday marks the start of the holiday shopping season. In fact, many brands stretch the sales period for the whole weekend – even up to a week like Amazon – so that customers do not miss the opportunity to take advantage of their star discounts.
According to him latest IAB study Regarding the impact of videomarketing on companies, 93.6% of professionals think that online video in advertising contributes to meeting the objectives of the campaigns. In fact, a Renderforest survey noted that videos help businesses increase brand awareness by 70%, traffic by 51% and sales by 34%.
With the need for companies to publicize their offers during Black Friday, Cyber Monday and the upcoming Christmas sales, snippet Remember what are the advantages of video marketing, a very effective strategy to reach the final customer and increase sales, especially in an original, personalized and attractive way:
- Increase the conversion rate: It has been shown that explaining a product or service through a video is more attractive than a paragraph of written text, since it generates greater confidence and security in the customer when making a purchase.
- Promotes the SEO of your website: Videos hosted on YouTube and embedded on the web are positioned much better on the first pages of Google results. In addition, viewing videos increases the customer’s permanence time on the page, which also favors the organic positioning of web pages in search engines.
- Greater effectiveness and engagement: Videos structured in the form of Storytelling, that is, they tell a story by appealing to people’s emotions and/or humorously, transmit closeness and make the customer feel part of the experience. This feeling of trust normally leads to increased customer engagement towards the brand.
- Improve brand recall: According to a study by the Wharton Research Center, humans retain 10% of what we read or hear, while we store 50% of what we see in our memory. What does this mean? If you want the user to remember your message or brand, offer them visual information to make sure they don’t forget about you. Because if he remembers you, he’ll come back.
- Stand out from the competition: investing in videomarketing compared to the competition gives you a differential value that perhaps your competitors do not have, making your products or services stand out from the rest.
- Available from anywhere: short videos are easier to watch, load faster, and don’t consume as much data. In addition, there are many platforms and social networks prepared to share multimedia content quickly and easily, it is enough to have a device and an internet connection. Also, if they are short videos, it is easier to impact, engage and generate greater curiosity about your brand or your product.
- It is accessible to all pockets: It is not necessary to belong to a large company and have great means to make videos. With having a mobile and imagination, you can unleash your creativity and start making videos for your brand.
Another alternative are the platforms that exist in the market to be able to create your own video marketing campaigns. This is the case of mymewhich enables businesses to create personalized videos that connect, amaze, and engage customers by addressing each customer by name. mymethe new Snippet service aimed at all those companies that want to compete in marketing and advertising with the big companies at an affordable price, is now available on the market.
“At Snippet we know the power that video marketing has to transform a traditional marketing campaign directly into sales, traffic or new leads. For this reason, in addition to carrying out our personalized campaigns, the organization has launched Myme, a way of democratizing technology, making it accessible to any company that wants to reach its customers in an original and totally personalized way. Videomarketing is undoubtedly the future of individualized advertising”, says Carlos Sánchez, CEO and co-founder of Snippet.