beerwulfthe online beer store owned by Heineken Grouphas launched his marketplace in the Netherlands. Based on industry leading technology and market experience of mirakl, Beerwulf has launched its marketplace in just four months. In a context in which 70% of consumers say that online markets are the most convenient way to buy, the marketplace model will allow Beerwulf to expand the online platform internationally while responding to customer demand for a greater assortment of products.
Thus, as reported mirakl In a statement, customers will enjoy a single outlet for mixed baskets, combining beers from multiple partners in a single order. Through third-party vendors, Beerwulf also plans to increase its offer in the future to include relevant product categories. accessories such as glassware, bar accessories and snacks.
Through the marketplace, beerwulf has as purpose offer a wider assortment and highly curated quality beers to consumers and become Europe’s leading B2C online beer platform. It will provide third-party sellers of all sizes, including established beer sellers and small-scale breweries, with the opportunity to reach Beerwulf’s millions of customers in the Netherlands. The marketplace will expand to the UK next year 2023, followed by its other markets like Germany, France and Italy in the next few years, countries that Beerwulf’s existing e-commerce operation already serves.
For some of these sellers, the marketplace will work as a new additional sales channel, offering them an opportunity to diversify their online sales. For others, it provides the infrastructure to open their first direct-to-consumer channel without the hassle and cost of building their own online store.
“Joining forces with high-quality third-party vendors allows us to quickly add new products to our assortment and even new adjacent product categories at the click of a button. It also minimizes the need for additional stock management on our part. As the recognized industry leader in marketplace technology, Mirakl was the obvious partner to help us launch and scale our marketplace to become Europe’s number one B2C beer platform.”has commented Cindy Tervoort, CEO of Beerwulf.
“We are delighted that, with our support, the Beerwolf Marketplace launches after just four months in the making, and is now on its way to offering the widest range of mature beer to consumers in Europe. Beerwulf is a pioneer. They understand the reality, that two-thirds of consumers prefer e-commerce sites with online marketplaces, and they are responding to that demand.”has underlined, for his part, Sophie Marchessou, Executive Vice President of Customer Success B2C in Mirakl.