A subscription with advertising? Reed Hastings, the co-chief executive of Netflix, had mentioned last April, during the publication of the results for the first quarter of 2022, only an almost remote possibility. “We will try to find a solution over the next year or two,” he said very vaguely, about a subscription offer with advertising that would be offered to garner new subscribers, and increase the company’s revenues have slowed for several months. This was a historic reversal for those who had always opposed introducing advertising before, during or after the broadcast of series, films or documentaries offered on the platform. But some felt that this was only a facade reversal, a speech made to reassure investors, after the announcement of the loss of 200,000 subscribers which had plunged Netflix shares by 35%.